Tag Archives: Teak furniture

Effect of age factor on demand and preference for teak furniture by general consumers

The objectives of this research were to clarify general consumer’s awareness and preference for teak furniture and to present a suitable marketing strategy. To accomplish the objectives, we conducted a questionnaire survey in Bangkok and Udon Thani city in 2013. There were no significant differences in the purchasing behavior between Bangkok general consumers and those in Udon Thani. Respondents who ... Read More »